NOODO Noodle Bar — Brand Identity & Packaging

A playful and character-driven brand identity created for NOODO Noodle Bar, designed to reflect a lively, casual dining experience.

The logo is built around hand-drawn typography, with chopsticks seamlessly integrated into the letterforms to reinforce the brand’s focus on noodle-based dishes.

The identity features:

• a custom typographic logo with expressive, organic forms

• a mustard and deep green palette to balance warmth with a modern, grounded feel

• bold, minimal layouts designed for clarity across menus, packaging, and signage

The result is a distinctive and approachable brand system that translates consistently across both in-store and takeaway experiences.